Certificate in Marketing Management

PROFESSIONAL CERTIFICATE  IN MARKETING MANAGEMENT.
Comprising 5 courses and 100 hours of online learning, this program is designed to enable middle managers and other professionals to develop and implement a marketing strategy for the business through a comprehensive marketing plan, and Customer Relations Management systems.

• Level: Middle Managers and Marketing Professionals
• Courses: 5 (see course details below)
• Learning: On Demand 24/7
• CPD Hours: 100 Hours (each course takes approx. 20 hours to complete)
• Duration: 3 Months
• Certification: GMA Professional Credentials

CPD Certificates – On completion of each course in the program, you will be able to download and print a Course Completion Certificate, detailing your Continuing Professional Development Credits.

Digital Credentials – On successful completion of all your courses, you will receive an email with a link to your Digital Credentials. These will include your Digital Badge and Digital Certificate.

Social Share – You will be able to share your digital credentials on LinkedIn and other social media platforms.

This program comprises the following courses:

This practical course in market assessment provides the foundations and the detail for the development of a successful marketing strategy and marketing plan for your business.

Duration: 20 hours
Certification: Download CPD Certificate on Completion

In this course, you will learn about the core principles of relationship marketing and key account management, and explores techniques and tools to build these capabilities in your organization.

Duration: 20 hours
Certification: Download CPD Certificate on Completion

This courses introduces strategic marketing theory, and provides you with the knowledge and tools to identify marketing goals for your business, and apply marketing strategies and tactics to plan for and achieve these goals.

Duration: 20 hours
Certification: Download CPD Certificate on Completion

On completion of this course, you will be able to develop a fully viable 3 year marketing plan, which you can use grow your business, and gather support from your stakeholders, whether senior managers or investors.

Duration: 20 hours
Certification: Download CPD Certificate on Completion

This practical course will give you the knowledge with which to assess the best marketing and promotional options for your business, plan for and buy in the services which will bring your business to the attention of your target markets, and build your corporate brand and image.

Duration: 20 hours
Certification: Download CPD Certificate on Completion

Learning

The program is delivered through Online Learning through the Global E-Learning Portal. Each course comprises:

• Online Lectures and interactive learning
• Online Videos
• Online Quizzes
• Downloadable Learning Manuals (80 pages +)
• Additional workbooks, articles, and case studies.

Assessment

Assessment in this program takes the form of Online-quizzes (normally 3 in each course). Each quiz has a pass mark of 70% and you can take the quizzes as many times as you wish.

Support

Tutor Support is available through email, web conferencing and phone, throughout your program.