AELP Workshop: Social Media Marketing for the FE Sector
Details
Date: Tuesday, 28 April 2015
Venue: Holiday Inn, Birmingham City Centre
CPD Certified
Facilitated by Jo Gourley Froome, Mentor Group
100% of delegates who attend this workshop in Leeds during 2014 rated the workshop overall Excellent/ Good
media-based marketing methods, and how to apply them. There will be the opportunity to develop tools and processes that can be tailored to you and applied back at work to increase your chances of success.
The emphasis is on introducing the range of Marketing options that exist, so that you can understand them, and then decide which ones would help to achieve your goals.
We will create a challenging but supportive environment in which people can work on real projects and plan their future actions. They will then be able to transfer these techniques to the workplace with confidence.
Objectives
Main content areas covered:
- What is what in modern marketing?
- Understanding how the tools can be used
- Using social ecommerce platforms and tools
- Understanding the sentiment
- The future – where is it going?
- Application session
It will also cater for staff from providers who are in a marketing role, or a business planning role, and who have the operational responsibility to implement such plans.
Benefits of attending
- Identify and evaluate different social media marketing methods
- Plan an approach to target markets that will create demand
- Develop an application of the tools that can be used easily and quickly
- Develop an action plan that will deliver real marketing campaigns
- Monitor and measure how well the strategies are working
Delegate Fees
AELP Member rate: £199.00 + VAT
Non-Member rate: £299.00 + VAT
The Association of Employment and Learning Providers (AELP) is the leading trade association for vocational learning and employment providers in Britain. The majority of its 670+ members are independent private, not-for-profit and voluntary sector training and employment services organisations. Membership is open to any provider committed to quality provision and it includes 38 FE colleges involved in work based learning. AELP Members train 75% of England's 850,000 apprentices currently on programme.
Over 70% of the Work Programme prime contractors are AELP members with many other members delivering the programme as sub-contractors. AELP providers currently engage with almost 300,000 employers across the country and last year they helped 117,240 learners complete an apprenticeship.
AELP Events Team
AELP run between 40-50 events a year. These range from high-profile conferences to workshops, webinars and small events.
For more details on the upcoming events - please visit our website: http://www.aelp.org.uk/events/
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