Writing a Business Plan

Successful businesses and investors will have a track record in determining not only which projects are funded through to completion but also those that aren’t taken forward. One key tool in the decision making process is the business plan.

Writing a Business Plan helps you to create a well-constructed business plan that enables decision makers to better understand the potential project, helps the owner of the business plan to fully think through the project and can then also be used as a benchmark to track the success of the project.

• Understand what a business plan is
• Turn their ideas into a business plan
• Understand the essential components of a business plan
• Consider relevant external business factors
• Ensure consistency and accuracy in their business plan
• Use their business plan as a benchmark for success

Why produce a business plan?
• What is a business plan?
• What constitutes a successful business plan?
• How can I turn my idea into a business plan?

Structure and format
• What are the essential components?
• What should the business plan look like?
• How can I tell the story of my idea?

Tools and techniques
• How do I do my market research?
• What financial models might help me?
• What external business factors should I consider?
• What internal business factors might be important?

Finance 
• Successful business plans
• How can I ensure consistency and accuracy?
• How do I use the business plan as a benchmark?

This course is designed to appeal to people working in the accounting and finance industry at all levels.

Chris Bruce is Operations Director for Northrop Grumman Sperry Marine, a premier provider of Navigation solutions to the Commercial and Military Marine market.

With over 25 years experience, he has overseen the implementation of countless products, systems and solutions from turn-key programs through to volume market products from initial idea through to end of life and has an MBA from Kingston University.