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Risk Management

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Short Course by LSPR

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On-Site / Short Course

GBP 790.00

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Risk, Crisis and Issue Management

This course includes:

How to prepare and defend a brand from reputational risks
How to become more aware of risks and issues facing the brand/organisation, and by anticipating them, make informed strategic choices to mitigate the risk exposure
The importance of pre-crisis planning as well how to react to a crisis, how to handle stakeholders' interests and how to recover

The purpose and aim of the course is to show participants how to prepare and defend a brand from reputational risks. As well as tackling fundamental elements of issue and crisis management, the course also touches upon the management of ill-structured crisis situations, which are filled with high levels of uncertainty and ambiguity.

The course is divided into two parts: issue management and crisis management. In the issue management component of the course, participants are provided with a solid introduction to risk and issues, focusing on the elements that make up strategic issue management. This part of the course prepares the mindset to become more aware of risks and issues facing the brand/organisation, and by anticipating them, make informed strategic choices to mitigate the risk exposure. Brand resilience is explored alongside vulnerabilities and exposure to threats and hazards.

The second part of the course continues the theme of proactive thinking by focusing on pre-crisis planning as well how to react to a crisis, how to handle stakeholders' interests and how to recover. Throughout the course, especially for the crisis management, attention is given to impact of technology platforms that allow real-time response, such as Twitter and how social media can be both friend and foe. The course explores how firms can become more resilient to threats and become less vulnerable to internal and external risks.

Module One: Risk and Issue Management: an introduction
Module Two: Strategic Issue Management: the best way to manage reputation
Module Three: Pre-Crisis Planning: anticipating events that can destroy brand equity
Module Four: Acute Crisis Phase and Media Management
Module Five: Recovery Strategies

Course Assessment

In order to obtain the Advanced Certificate in Issue and Crisis Management participants are required to complete:

an assessment (during the course)

The assessment is based on a document from which participants are asked questions to evaluate their understanding and comprehension of key concepts from the course. The purpose is to test, at one level, factual recall of critical concepts, and at a higher level, to allow participants the chance to apply knowledge assumed by the syllabus to completely unfamiliar situations e.g. a scenario. Less emphasis is placed on factual recall and greater placed on critical thinking and the application of concepts.

Outline

Speaker/s

John Dalton

John has taught reputation management and related disciplines in over 30 countries. He is also the author of many books and has published countless business and economic articles. In 2012 John contributed to a major book on Reputation Management, published by Bloomsbury, along with some of the leading authorities in crisis and reputation management globally.In 2012 John also became Director of the Centre for Issue and Crisis Management, which acts as both a think tank and an advisory service to multinational corporations exploring global risks to their brands.

Dalal Nageh

Dalal is the LSPR Course Director and Senior Trainer in Corporate Identity and Sponsorship. During the Libyan revolution in 2011, Dalal was an advisor for a group of professionals who wanted to bring humanitarian assistance to the Libyan people. She also advised the Transitional National Council on message framing, stakeholder engagement, as well as developing awareness campaigns and helped draft press releases that were approved in the UK media and with the Prime Minister's Office in Downing Street.

Chris Mason

Chris has 25 years' experience in press and public relations. He worked as a reporter and sub-editor, within Overseas Press and Radio Division at the Central Office of Information (COI), head of Scotland Yard's Press Bureau and Assistant Director of Corporate Communications at the Civil Aviation Authority.

Chris specialised in crisis communications planning and has 'hands-on' experience of dealing with news events of national and international interest. At the CAA he managed a programme of media training courses for key staff and during his time at the Metropolitan Police set up and ran a series of training exercises for Information Officers on COI media training courses. Throughout Chris’s career he has been responsible for training and mentoring a succession of new entrants to the PR profession and always found this to be a rewarding and enjoyable role.

Susan Croft

Susan is a co-founder and Executive Director of Skill-Pill Mobile Learning, offering mobile learning and information solutions to businesses. Susan is a member of the Advisory Board of the London

School of Public Relations and a partner of ASC Training & Consulting.

As a trained journalist she worked on a London newspaper in the early part of her career. She also specialises in media and public speaking training for executives, educators and professionals.

As an international trainer, Susan teaches at a number of leading Universities in the USA, including San Jose State and USF (Tampa).

Special Offer

DISCOUNTS:

Spring discount - 10% off the course fee - use discount code: SpringSale10%

* The offers are subject to availability and cannot be used in conjunction with any other offer. Terms and conditions apply.

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The London School of Public Relations (LSPR) is a training and business development organisation located in Notting Hill Gate, London. Established in 1992, LSPR specialises in the following areas:

PR and Reputation Management
Crisis Management
Brand Management
Social Media and Social Influence
Personal Branding and Influence
CSR and Green Marketing
Business Strategy for Business

Our primary mission is to provide courses that explain how brands can build reputational capabilities that help organisations to stay competitive and take advantage of the growing importance of social influence and the changing nature of business.

In addition to its training profile, LSPR has been actively involved in business development. Our extensive client list reflects our global success in attracting a wide range of organisations who have selected LSPR for its dynamic, solutions-driven approach to training. LSPR also brings a wealth of global training experience through franchise operations.

We welcome individuals and corporate clients alike, and are very happy to develop tailor-made courses. If you are fascinated by brands, intrigued by corporate communications, absorbed by social media and want to learn more, LSPR will provide you with the skills and insights required to stay ahead of others and keep yourself attractive to employers or customers. ...

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