Routes to Market: Explore and identify the right sales channels for your brand

The diversity of products and customers in the fashion and accessory industry means it is essential to have a sales strategy in place so you know which  routes to market to focus your resources on to maximize sales. 

Back by popular demand this workshop is suitable for clothing, accessory, jewellery brands and designer-makers that want to understand where they should be pitching their product.

It will give you an overview of the different routes to market, which are appropriate for your collections and how to reach your target customers.

Delivered by fashion industry expert Alison Lewy, it will cover the following:

• Conducting research to know your customer

• Wholesale vs retail

• The wholesale buying process and cycles

• Trade show overview

• Preparation for Trade/Retail Fairs

• Retail sales channels

• Selling via online 3rd party platforms vs own website

• Considerations if setting up your own e-commerce website

By the end of the session you will have a better of understanding of which channels are relevant for your products and be able to start developing your own sales strategy to enable you to build you business and increase your sales.