Marketing Overview

Marketing is defined as the method for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. The concept of value is critical for understanding marketing. Value is the trade-off between benefits and the sacrifice required to gain them, which is a constantly changing relationship. This course will provide an overview of marketing, including the history of marketing thoughts and an in depth look at value.



After completing this course, you should be able to:

Define the key aspects of the development of marketing thought since its emergence as a business discipline in the early twentieth century
Identify how marketing thought is evolving in the 21st century
Identify how marketing thought is evolving in the 21st century
Identify four categories of consumer criteria for determining value
Identify three major forces affecting contemporary marketing practices

Total Hours:	24
No. of Participants:	100