Details
Superior learning goals and target group
This Microtraining shows the absolute basic elements for sales (contact phase, needs assessment, product presentation and benefits). The training is especially for salespeople and trainees in their third year as an apprentice.
Core contents
What supports and represents a good customer relationship?
- Subjective customer perception; relationship management; How does a good customer relationship affect the needs assessment?
Needs assessment for young professionals
- Changing perspectives (everyone is a customer); needs assessment as a fundament for selling success; why and how can special questioning techniques help me?
Coordination customer benefits vs. Product advantages
- Elaboration of the individual customer benefit -> cover of customer benefit by product advantages; importance of recommendation; pyramid of effectiveness
Avaliable as a in-house training course. Please contact us for more information
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“The Institute of Microtraining“ (IOM) was founded in Innsbruck in 2010 and is now launched in the UK. It is considered by industry experts to be one of the most innovative training providers in Europe, well established in Germany, Austria and Switzerland.
The IOM UK trainer pool is specially trained and uses a unique certified methodology. The individual UK locations of the Institute of Microtraining are managed by independent training partners.
The IOM UK trainer pool is specially trained and uses a unique certified methodology. The individual UK locations of the Institute of Microtraining are managed by independent training partners.
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