Writing Dynamics™ - The official licensed written communication workshop for business.

How many letters, mailshots or e-mails do you read completely? Less than half? So what makes you think people are reading yours? This business writing workshop provides a complete, systematic approach to the writing process. From reports to website copy, this workshop gives you high-quality writing skills and time-saving techniques. You will:

• Develop a proven complete, systematic approach to writing for business - usable when writing any form of business communication.
• Produce messages that gain attention; are understood; and readable.
• Save time; prevent writer's block; and increase productivity and creativity through writing effectively and efficiently.

This practical two-day business writing workshop teaches participants the secrets of how to achieve written skills of the highest quality while saving time by following a special system developed and used by writers.*

The workshop shows how to increase the impact of the written word through selecting an appropriate writing strategy, managing the reader’s attention and using innovative techniques to highlight the benefits of the subject for the reader.

The core programme revolves around practice, coaching and feedback. Come prepared with:

• Examples of documents which you have written.
• Issues you confront when writing.
• Specific types of document that they need to present clearly.

*The workshop was designed by award-winning writer and designer Roger Davies. It is based on 30 years experience in writing books, editing professional magazines, scripting articles and marketing brochures. Roger Davies is also co-author of the internationally-acclaimed Think On Your Feet® communications workshop.

Workshop benefits

Writing Dynamics™ shows you how to:

• Get your reader’s attention.
• Ensure your key messages are understood.
• Save you and your reader time.

Our three-stage writing system helps you PLAN using creative and structured thinking, DRAFT in record time and EDIT for impact.

Workshop outline

Overview

• Learning the three-stages of our 'tried and tested' system.
• Applying The Five-Step Writing Process™ to all forms of writing.
• Using our tips to save time and improve quality.

Stage 1: Planning to save time and improve quality

• Clustering and brainstorming to get you started.
• Sequencing your ideas by 'outlining'.
• Choosing a structure to persuade your reader.

Stage 2: Drafting to prevent writer's block and save time

• Managing your time.
• Drafting quickly and easily.
• Structuring your draft into sentences and paragraphs.

Stage 3: Editing to get and keep the reader's attention

• Becoming your own editor.
• Applying the Editor's Six Obsessions™ for professional results.
• Using the One-Minute Editor™ for quick quality checks.
• Managing text for clarity, impact and persuasion.
• Applying the axe for simple, clear results.
• Creating energy to get your reader's attention.
• Adding movement to your message.
• Giving your text visual impact.
• Telegramming for sharper focus and key messaging.

Stage 4: Personal feedback

• In addition to these modules, each participant will benefit from direct, personal feedback on their own writing. We ask each participant to bring along samples of their own writing for review, evaluation and advice.

Who should attend?
Participants who attend our workshop write a wide variety of technical and non-technical documents. 

We understand that it's important to be able to show value for money when allocating your training and development budget. We'll not only help you find or develop the right training workshop, we also have a number of ways that you can save money.

Book early and save 5% - book online, 61 or more days from the start of the workshop, and get an automatic 5% early booking discount.

Booking more than one place - when booking online at the same time:

• 2 places - 10% discount.
• 3 places - 15% discount.
• 4 places - 20% discount.

If you are a registered UK charity you can stretch your training budget with a 15% discount, training more of your people in the skills they need to think, communicate and manage effectively. Find out more at www.indigobusiness.co.uk/charity       

When you have six or more delegates, in-house workshops typically result in a 50% saving, on the per delegate fee, when compared to our open workshops. You can also save on travel and hotel costs if delivered at your premises. Contact us to enquire: www.indigobusiness.co.uk/contact-us