How to Build a Successful Private Practice

Being a talented and skilled counsellor and therapist is not directly related to you being able to fill your practice with clients. Simple and effective business and marketing skills are the key along with time-saving devices so that you can focus more on the revenue-generating part of your business, which is working with clients.

Great therapy has never been so in demand. Having your style of counselling (whether Human Givens or any other) stand out, is about knowing how quickly and effectively you can guide a client through their changes to reach where they want to be. And then using that story (throughout all of your marketing) to encourage others to contact you to get the same results.

Jennifer Broadley has been a qualified and practicing Human Givens Therapist for nearly 5 years. She has been in business for herself for over 15 years and brings the ups and downs of that – both personal and professional stories – to life in this practical and motivating day.

Jennifer built her business, Healthy Chat, from no clients to full practice within 2 years. She has tried-and-tested marketing strategies and will share with you the ones that have worked for her and the ones that haven’t (saving you from spending money unnecessarily). She is fully transparent with her client numbers, systems and finances so that you will leave the course clear about whether a full-time or part-time therapy practice is for you.

• A clear system for how to start up or further grow your counselling / therapy practice
• Confidence to take on your first client(s) or increase your client intake until you have a full practice
• Essential actions to take when starting your practice from scratch
• An understanding of what is worth spending money on and what is not
• Tools to ensure clients easily find you, trust that you can help, and then book sessions with you
• Clarity about how long to work with a client – average timings and outliers (for stress, trauma, panic attacks, relationships, etc); when to keep a client and when to let a client go
• Key information that will help you decide how much to charge and when/whether to be flexible
• Time-saving methods for client management: intake, treatment, ending well & future follow up
• How to manage yourself as a business owner – when to work hard, when to take time out
• How to make your therapy practice fit in with the lifestyle you want to live – and what to do to avoid becoming overwhelmed
• When (or whether) to let go of your full or part-time work and shift to letting your counselling practice support you financially
• How to get your 9 emotional needs met while working for yourself
• How to define your ideal client(s) and where to find them
• Protocols for working with children (and ways to keep their parents in the loop without breaking confidentiality)
• Practicalities: taking payments, tracking your numbers, meeting your targets, turnover v’s net income, paying VAT (or not), paying tax, 
  chasing non-payments
• Creating a healthy, open attitude and language around money 
  and finances
• How to set up your therapy practice to be financially successful
• Course notes, CPD Certificate and more...

BA, PCC, HGDip.P, MHGI

Jennifer is a Human Givens psychotherapist with private practices in Aberdeen and Dundee. She is also a trained executive and corporate coach with an independent, external coaching practice operating successfully since 2003. Previous to setting up on her own, she worked for 15 years in the publishing and media industry both internationally and in the UK leading teams in the commercial, marketing, editorial and circulation sectors.

Jennifer was brought up in West Africa, educated in Scotland and lived and worked in Hong Kong, Australia and Indonesia before returning to a London base in 1997. In 2009 she moved with her daughter to Scotland’s east coast where her time is now shared between HG therapy, executive coaching and active co-parenting. She is a dedicated lifelong learner and a passionate student of metaphysics and its practical application.

She says: “As a qualified Human Givens Therapist and a trained Executive Coach, I've been grateful to spend over 14 years supplying life-changing conversations to people from all walks of life, with a vast array of skills and talents and with a colourful range of anticipated futures."

Jennifer’s first book ‘The 7 Steps to Personal & Professional Freedom – How to Add Meaning to Ambition’ published in 2012, is available on Amazon.

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