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Course content
First-class business writing: the value to your business
  • Adding value to the public image of your business
  • Making your business more effective
  • Increasing profitability
Focusing on your readers and your objectives
  • Focusing on your reader, not yourself
  • Understanding your readers:
    • Communication styles
    • Experience
    • Purpose
    • The customer’s knowledge and expectations
  • Politics and sensitivities
  • Determining the report objective
The report writing process
  • Managing the process
  • Planning
  • Pre-writing
    • Collecting and organising information
    • Preparing your structure: modelling, brainstorming, outliner tools
    • Testing your structure
  • Drafting
  • Revising
The report template
  • Front matter
  • Objectives
  • Scope of work
  • Statement of problem or remit
  • Executive Summary
  • Report body
  • Conclusions
  • Recommendations
  • Back matter
Writing the report
  • The Report Paradox:
    • Readers don’t take short reports seriously
    • Readers don’t want to read long reports
    • How to overcome the Report Paradox
  • Building a pyramid of information
  • Stating the problem
  • Reader-focused structure and style
    • Dovetailing your information with your reader’s requirements
    • Adopting a style that works for your readers
  • Effective conclusions
  • Recommending a solution
  • Developing criteria
  • Explaining alternatives
  • How to overcome writer’s block
  • Back matter
    • Annexes, Appendixes, and Appendices
  • Glossary of Terms
Creating a great Executive Summary
  • Identifying the levels of interest of your readers
  • Aligning your reader’s levels of interest with your Executive Summary
  • Good and bad Executive Summaries
  • Creating a great Executive Summary
Writing persuasively
  • The structure of persuasion
  • How decisions are made
    • How long does a decision take?
    • Familiarity and recognition
    • Single-issue decision making
    • Return on investment
  • Establishing credibility
    • Addressing potential reader objections
    • Using data from multiple credible sources
    • Your professional qualifications
  • Aligning your message with the beliefs of the business
  • Accuracy
  • Saying what you mean
Avoiding common pitfalls
  • Reviewing your writing
    • Critical elements in grammar and punctuation …and why they are critical
    • Indispensable editing techniques
    • Spelling and typographical errors
    • Checking and amending your document
    • Proofreading tips
    • Fused and fragmentary sentences
    • Homophone and homonyms
    • Commonly misused words and clichés
  • Time management
  • Avoiding deadline doom
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Armada has been hosting training courses for professionals for over 10 years. We specialise in:

  • Adobe Creative Cloud, e-Learning, Technical Communication and web development applications.
  • Users of AutoCAD, Revit, SketchUp and other CAD design products.
  • Technical authoring.

Armada is both an Adobe Authorised Training Centre (AATC) and an Autodesk Training Centre (ATC). Our technical authoring courses are accredited by organisations including the ISTC and MadCap. These accreditations ensure a high standard of training and facilities.

Armada is committed to providing:

  • Training of the highest quality delivered by trainers who are experts in their field.
  • Competitive rates.
  • A comfortable and professional learning environment conducive to learning.

Scheduled courses are hosted at our venues in:

  • Birmingham/Bromsgrove.
  • Bristol.
  • Reading.
  • Milton Keynes.
  • Sheffield.

On-request courses (one-to-one training or a course for your group) can be hosted at one of our centres, or your venue anywhere in the UK.

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