We've noticed this is not your region.
Redirect me to my region
What do you want to learn today?


Course content
First-class business writing: the value to your business
  • Adding value to the public image of your business
  • Making your business more effective
  • Increasing profitability
Focusing on your readers and your objectives
  • Focusing on your reader, not yourself
  • Understanding your readers:
    • Communication styles
    • Experience
    • Purpose
    • The customer’s knowledge and expectations
  • Politics and sensitivities
  • Determining the report objective
The report writing process
  • Managing the process
  • Planning
  • Pre-writing
    • Collecting and organising information
    • Preparing your structure: modelling, brainstorming, outliner tools
    • Testing your structure
  • Drafting
  • Revising
The report template
  • Front matter
  • Objectives
  • Scope of work
  • Statement of problem or remit
  • Executive Summary
  • Report body
  • Conclusions
  • Recommendations
  • Back matter
Writing the report
  • The Report Paradox:
    • Readers don’t take short reports seriously
    • Readers don’t want to read long reports
    • How to overcome the Report Paradox
  • Building a pyramid of information
  • Stating the problem
  • Reader-focused structure and style
    • Dovetailing your information with your reader’s requirements
    • Adopting a style that works for your readers
  • Effective conclusions
  • Recommending a solution
  • Developing criteria
  • Explaining alternatives
  • How to overcome writer’s block
  • Back matter
    • Annexes, Appendixes, and Appendices
  • Glossary of Terms
Creating a great Executive Summary
  • Identifying the levels of interest of your readers
  • Aligning your reader’s levels of interest with your Executive Summary
  • Good and bad Executive Summaries
  • Creating a great Executive Summary
Writing persuasively
  • The structure of persuasion
  • How decisions are made
    • How long does a decision take?
    • Familiarity and recognition
    • Single-issue decision making
    • Return on investment
  • Establishing credibility
    • Addressing potential reader objections
    • Using data from multiple credible sources
    • Your professional qualifications
  • Aligning your message with the beliefs of the business
  • Accuracy
  • Saying what you mean
Avoiding common pitfalls
  • Reviewing your writing
    • Critical elements in grammar and punctuation …and why they are critical
    • Indispensable editing techniques
    • Spelling and typographical errors
    • Checking and amending your document
    • Proofreading tips
    • Fused and fragmentary sentences
    • Homophone and homonyms
    • Commonly misused words and clichés
  • Time management
  • Avoiding deadline doom
Be the first to write a review about this course.
Write a Review
Sending Message
Please wait...
× × Speedycourse.com uses cookies to deliver our services. By continuing to use the site, you are agreeing to our use of cookies, Privacy Policy, and our Terms & Conditions.