Understand Digital Marketing Channel
Online Free Online Course by
Digital Business Academy
Online
/ Free Online Course
Details
This free digital marketing course is about understanding how customers can be reached online, why you would want to reach them, and which tools make it easy. The course breaks down online marketing by explaining how different methods
are used and how you can measure if they are being effective.
Who is it for?
Course Hours: Approximately 5 hours, including exercises in your own time.
Who is it for?
- You are building a digital business
- You have an idea of what customers you would like to attract, but not sure how to reach them
- You understand traditional marketing, but are not sure how to start with digital tools
Course Hours: Approximately 5 hours, including exercises in your own time.
Outline
Introduction: what is digital marketing?
Inbound Marketing: SEO
Inbound Marketing: Content
Permission Marketing
Paid Advertising
How your product is marketing
What will I learn?
- What a sales funnel is and how it’s used to measure marketing efforts
- What is SEO for beginners and how to grow it
- What content marketing is
- What inbound marketing is
- What permission marketing is
- How to use different types of paid marketing, like Facebook Ads and Google AdWords
- How the product you marketing effects your marketing approach
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Digital Business Academy has been created by Tech City UK in partnership with leading educational institutions, businesses and organisations, to give you the business skills you need to succeed in a digital world.
