HOW TO USE SOCIAL MEDIA FOR BUSINESS

Want to learn how to make social media work for a business? Then this practical, inspiring course is for you. You’ll learn about the approach and social media platforms that successful businesses use to earn attention, drive sales, deliver exceptional customer service and build loyalty over time.

On this course we focus on the essence of social media for business – building rewarding online relationships with as many people as possible to help a small business prosper and grow.

Approximately 5-6 hours, including activities completed at your own pace.

• Why use social media for business
• From followers to fans - how an online community helps grow your business
• What content to share and how to find your content sweet spot
• Which platforms to use
• How to make the most of your time on social media
• How to measure what you do and improve over time

• You are building a business and want to include social media in your marketing plan
• You already use social media in your business but want better results
• You want to get a job or use your freelance skills in social media marketing
• You want to use your time on social media more effectively
• You’ve never used social media for business and want to know what it’s all about

• 6 sections, each taking no more than an hour to complete (including activities)
• Learn from 3 successful small businesses in case studies featured throughout the course, plus national businesses too
• Quizzes to check your understanding
• Share your own online experience and learn from other DBA learners
• Apply what you learn to your own business