HOW TO TRACK PERFORMANCE IN EARLY STAGE STARTUPS

So is your startup doing great… or not so great? This course will teach you how to identify the numbers that matter to young businesses and how you can start tracking them. Analytics, also called metrics, is the measurement of business critical numbers to help make better decisions and discover new opportunities. This is a vital skill for any entrepreneur. If you are interested in

• Starting your own company (regardless of industry)
• Marketing
• Building products
• Financial management
• Growing your business

then this course is for you.

The course is composed of 6 sections and an appendix. Each section will take around one hour to complete.

• The difference between analytics for early stage companies and later stage companies and why this difference matters
• What numbers are important to a business
• How to gather data, both online and off
• How to analyse your data using cohorts and funnels
• How to design and implement dashboards for your business
• How to design and implement dashboards for your business
• How to make decisions informed by hard numbers

• You are working in a startup or plan on joining one, these are skills you need to know
• You have a product, service, or website that has stalled growth and you want to know why
• You want to start making decisions backed up by evidence, not just “gut feeling”

• Introduction - 1 video
• Why we measure - 1 videos, 1 exercise, 1 quiz
• Key Performance Indicators - 3 videos, 1 exercise, 1 quiz
• Introduction to cohorts - 1 video, 1 exercise, 1 quiz
• Funnels and startup metrics - 4 videos, 1 exercise, 1 quiz
• Funnels and startup metrics - 4 videos, 1 exercise, 1 quiz
• Sharing performance - 2 videos, 1 quiz
• Tools - Appendix of tools and services