Creative Writing: Content Writing and Copy Writing for SEO and Sales
Online Short Course by
UK Skill Up
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Online
/ Short Course
Details
Welcome to the captivating domain of "Creative Writing: Content Writing and Copywriting for SEO and Sales." Prepare to embark on a transformative journey where words become the canvas upon which your imagination paints masterpieces that captivate and persuade.
In this course, you will uncover the art and science of crafting compelling content and persuasive copy tailored for the digital age. Through engaging lessons and interactive discussions, you will sharpen your skills in weaving narratives that resonate with
audiences and drive meaningful engagement.
Learning Outcomes:
Learning Outcomes:
- Develop a deep understanding of effective content writing techniques optimized for search engine visibility and sales conversion.
- Master the art of crafting captivating headlines and attention-grabbing hooks to engage readers and drive clicks.
- Acquire proficiency in leveraging keywords strategically to enhance search engine rankings and increase organic traffic.
- Explore advanced copywriting strategies to compel action and drive conversions across various digital platforms.
- Cultivate a keen eye for detail and an intuitive understanding of audience psychology to create content that resonates and inspires action.
Outline
- Section 01: Introduction
- Section 02: Free Taster
- Section 03: BASICS: 12 Essential Steps to Great Copy Writing
- Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks
- Section 05: BASICS: How to Write Headline
- Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy
- Section 07: PSYCHOLOGY: The Psychology behind Copywriting
- Section 08: COPYWRITING FOR Blogging - Web Posts
- Section 09: COPYWRITING FOR Landing Pages
- Section 10: COPYWRITING FOR Sales Letters
- Section 11: COPYWRITING FOR Video Sales Letters
- Section 12: COPYWRITING FOR Email
- Section 13: COPYWRITING FOR Advertisements
- Section 14: COPYWRITING FOR Twitter
- Section 15: COPYWRITING FOR Promotional Videos
- Section 16: Conclusion and Course Wrap Up
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