Details
“It’s not how I expected” – is that what your new recruits say?
Employer BrandingWhen you recruit, you tell them how great working for you will be. Are they disappointed when they arrive? Surprised? Or even shocked? Does that difference lead to poor engagement, low levels of customer service, higher absence, and rapid staff turnover?
If so, you need to take action to improve your employer brand (the perception existing and potential staff have of you as an employer).
Understanding and managing your employer brand is a key tool you can use to rapidly and sustainably improve HR, recruitment and many other operations within your organisation.
Find out why your employer brand matters and how you can improve it, at this expert lead training workshop.
Through leveraging these opportunities, HR can substantially increase its credibility and contribution, and the impact it has on the organisations it works within.
Who's it for?- HR or recruitment professional
- Business owner or entrepreneur
- Director, senior executive
- Marketing professional concerned with in employee performance
Outline
10:00 Session 1: Fundamentals
What is the Employer Brand?
11:15 Session 2: Strategy
13:15 Session 3: Implementation
14:45 Session 4: Sustainability
Reward and Recognition
Measuring Success
Speaker/s
Paul Hitchens is a highly experienced marketing and brand consultant and the co-author of Create the Perfect Brand (2010) and Successful Brand Management (2014), ‘teach yourself’ guidebooks to branding. He has extensive experience in branding, including manufacturing and service brands, and has created and implemented brand strategies for new business ventures, start-ups and established organisations. After a successful agency career that included an award-winning recruitment campaign at the PA Consulting Group and Automotive Branding at Wolf-Olins, he became a founding partner of the brand consultancy Verve Interactive Ltd.
Paul is a member and course director with the Chartered Institute of Marketing (CIM) and has lectured at the Henley Business School, presenting the brand module for the MSc in strategic marketing leadership. He has contributed articles on branding to business journals including Management Today and Start Your Business magazine and has been interviewed on both television and radio regarding corporate branding.
As well as consulting, Paul currently delivers Symposium training workshops on employer branding and brand experience for HR professionals.
Symposium is the trading name of Black and White Trading Ltd.
Symposium’s mission is:
“To enable HR decision makers to develop people strategy to drive their organisation forward by creating professional and authoritative channels for communication, conversation and collaboration”.
To achieve this mission, we:
- Organise conferences
- Deliver training – in-house and open courses
- Produce webinars and online learning materials
- Publish magazines
- Provide HR consultancy services
We are the UK’s leading independent producer of conferences for HR and related professions. With dozens of events planned each year. Our conferences target delegates with interests in:
- HR Strategy & Practice
- Recruitment
- Health & Safety
- Pay & Benefits
- Employment Law
- Training & Development
- Diversity & Equality
- Employer Branding
