Customer focused selling skills

This is a combined a very practical customer service and sales skills improvement training workshop.

Creating or generating new business and increased sales is becoming an increasingly important issue for many organisation’s customer service process.  However, it takes skill, careful preparation, and the creation of effective ‘models’ and methods, even perhaps using formal approaches and scripts. This programme can help you with this, in a very practical way.

Business benefits

Satisfied customers are more loyal, spend more money and more likely to recommend you. Delivering Service with a Sale is also more efficient can save time, money and energy. Other benefits include improved staff morale and improved customer retention.

Benefits for attendees

More confidence in dealing with all types of sales situation, plus new skills and techniques to help them achieve more success and positive customer experiences. A unique feature of the course is that it addresses both the service standards and sales skills people use in addition to their technical knowledge. How to make sales whilst carefully managing expectations, honestly and clearly, is a core part of the training course objectives.

Who will benefit

It is suitable for showroom staff, sales representatives, retail staff, telephone sales and account managers. It is also ideal for customer-service focused staff.

Key learning points include

Establish the customer service and sales standards, personal selling skills and sales ‘systems’ that can make sales whilst maintaining a positive service experience. This  includes face to face, on-line, by email or on the telephone.

1. Use a range of best practice customer-friendly sales techniques, tools and skills to differentiate your service and help customer feel they are buying, and not just being sold too.
2. How to differentiate your sales approach based on customer need, spend and personality.
3. Understand customer expectations and making sure you do not ‘over-sell’. That is promising more than your company or product can deliver. This is give you more confidence to make sales whilst carefully managing expectations, honestly and clearly.
4. Maintain a positive attitude throughout the day and develop your service and sales skills to a new level of professionalism.
5. Making every call and customer count with a great service attitude and sales ability.
6. Techniques to create an industry-leading buying experience for increased sales and customer loyalty.
7. Best practice call / meeting handling using the 4Cs Model: Connect and Consult, Convince and Commit.
8. If appropriate, helping your customers to buy, and buy more using options, suggestions and follow-up.
9. Practice and planning sessions, including best practice sales skills. Plus plenty of very proven and practical sales top-tips and ideas.