Details
ICI offers an advertising program aimed at individuals looking for a brief yet comprehensive course. Take the course quickly and conveniently through online distance learning and be able to build a career in advertising in no time.
Course Outline
Our advertising curriculum is divided into three parts, namely:
- Advertising;
- Selling; and
- Distribution and Channels of Distribution
The Advertising section is composed of the following chapters:
- General Concepts of Advertising
- The Advertising Agency
- The Creative Process in Advertising
- Memory Mechanisms in Advertising
Selling section includes:
- Sales Promotion
- Personal Sales
For Distribution and Channels of Distribution:
- Distributed Goods
- Distribution Channels
- Self-Service Outlet
- Classifications of Middle Men
- Policies and Strategies of Distribution
- Zoning
Career Prospects
Advertising is an enthralling field. Setting foot in an industry that affects behaviour of consumers can be both rewarding and challenging. With an ICI advertising certificate or diploma, you can be part of this industry and join:
- Advertising and Public Relations Agencies
- Advertising and Marketing Departments
- Retail Advertising Department
- Metropolitan, Suburban and Country Newspapers
- Magazine Publishing Companies
- Television and Television Stations
Course Delivery
The International Career Institute (ICI) is a leader in distance education with some of the most diverse course offerings available to students. It is part of a network of affiliated colleges established in 1978 which together educate tens of thousands of students yearly worldwide.
ICI students are given skills that will change their employment prospects and increase their value to employers. The Institute listens to employers, through its strong links to industry. Our tutors are professionals who are not full-time teachers but rather practitioners who actively work in their field of specialisation. ICI currently offers over 50 exciting career and lifestyle focused courses to a broad range of adult learners regardless of location or prior experience and education.
ICI students can study an online course at their own pace, in their own time with complete flexibility to choose their learning hours. You can access the programme, 24 hours a day, 7 days a week, 365 days a year.
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