Details
Cost effective, highly targeted and adaptable to any business objective. Social media advertising provides organisations the chance to reach, engage and convert new customers like never before.
But with ever changing ad formats, algorithm updates and technological advances, it can be a challenge to develop a successful social media advertising campaign that works for your business.
As a result, Anicca are pleased to offer our new 5-day Social Media Advertising Bootcamp.
This in-depth course will focus on the planning and implementation of ad campaigns across a range of social media platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube.
Ideal for those wishing to learn more about the practical execution of paid social, this extensive mixture of taught classroom sessions and hands-on workshops is designed to provide you with a toolbox of tactics that will enable you to launch and manage your
own campaigns.
Throughout the week, attendees will learn how to utilise social media advertising to drive brand awareness, website traffic, lead generation and conversion. Alongside key practical elements such as campaign set up, content creation and measurement.
You’ll also learn from Anicca’s leading social media specialists, including Head of Social Media and Social Commerce specialist, Samantha Hearn, and Social Media Manager and B2B specialist, Bakti Jethwa. Their daily experience in planning and implementing social media campaigns will ensure you’ll learn up to date techniques and innovations. Together with tried and tested tips for a range of budgets and business sectors.
Course Fees
Designed to be flexible, you can pick between the different combinations of training days, to ensure you get the training you want and need!
- 1 day = £300 excl. VAT (any day)
- 2 days = £550 excl. VAT
- 3 days = £750 excl. VAT
- 4 days = £900 excl. VAT
- 5 days = £1,000 excl. VAT (Monday – Friday)
- 10 days = £2,000 excl. VAT (Monday – Friday for two weeks)
Outline
Day 1 – Introduction to Social Media Advertising
- Getting started with your advertising campaign
- Which platform should you invest in and why?
- How to plan an effective campaign including media planning, budget allocation and creative
- The importance of content in advertising
- Advert regulation
- Case studies
- Getting to know Facebook Business Manager including an introduction to Ads Manager & Power Editor
- Setting up an effective advertising campaign for Facebook and Instagram. Including brand awareness, traffic, engagement, lead generation and local campaigns
- Advanced targeting options including remarketing, custom audiences and look-a-likes
- Advanced buying methods including reach and frequency
- Advanced ad types including Canvas
- How to set up Facebook Pixels for your website
- Optimising and Management of Campaigns
- Effective strategies for ecommerce and b2b businesses including ‘honeypots’
- Practical Implementation
- Getting to know Twitter’s ads manager
- How to set up an effective Twitter campaign
- Advanced targeting options including remarketing, custom audiences and look-a-likes
- How to set up Twitter website cards
- Effective strategies for e-commerce and b2b businesses
- How to manage your campaign
- Practical Implementation
- Getting to know LinkedIn’s ads manager
- How to set up an effective LinkedIn sponsored ad campaign
- Advanced LinkedIn advertising including sponsored InMail
- Effective strategies for lead generation, web traffic and brand awareness
- Practical Implementation
- Introduction to Pinterest ads manager
- How to set up an effective Pinterest campaign. Including awareness, engagement and traffic
- Advanced targeting with custom audiences and look-a-likes
- How to set up conversion tracking
- Management and Optimisation of pins
- Introduction to YouTube advertising
- Setting up a YouTube campaign
- Management and Optimisation
- Practical Implementation
- Setting up Analytics for Social Media reporting
- Understanding the key metrics in Analytics
- Further configuration and customisation e.g. e-commerce tracking, goals and funnels
Who would benefit from this course?
This boot camp is suitable for all levels, although we do advise you have a working knowledge of the platforms you’re interested in, such as Facebook.
If you would like to know more about organic social media marketing, why not sign up to our Social Media Marketing Boot Camp.
What is required?
- You will need to bring your own laptop
- Login details to any existing social media accounts
- Login details for Google Analytics
- You will be provided with refreshments throughout the week
- Accommodation is not included but please ask for local hotel recommendations
- Unfortunately we can not offer free on site parking but can make local recommendations
We provide intensive 5 day digital marketing training courses led by our Google accredited staff. The courses cover a mix of practical and theoretical learning aimed to equip delegates with the skills necessary to plan and manage thier own Pay-Per-Click and SEO campaigns.
