Details
This intensive search engine optimisation training course includes on-page and off-page optimisation, content marketing, use of social for search, link earning techniques, technical SEO, Analytics and other SEO tools. Anicca’s
courses are offered in flexible formats depending on your level of knowledge. Most people register for 5 days, however you can also choose to attend whichever days suit your requirements or book for our extensive 10 day course. We are now running our SEO Training
Boot Camps every three months at our central Leicester office.
Course fees
What to expect
Course fees
Designed to be flexible, you can pick between the different combinations of training days, to ensure you get the training you want and need!
- 1 day = £300 excl. VAT (any day)
- 2 days = £550 excl. VAT
- 3 days = £750 excl. VAT
- 4 days = £900 excl. VAT
- 5 days = £1,000 excl. VAT (Monday – Friday)
- 10 days = £2,000 excl. VAT (Monday – Friday for two weeks)
What to expect
Sessions are both presentation-based (in the morning) and practical (each afternoon). Ideally, we would require you to bring your own laptop to ensure full participation. The agenda is as follows:
Day 1- Introduction- What is SEO? An introduction to SEO for beginners
- A history of Google algorithm updates and their impact on SEO practices
- Familiarisation with the ever changing search results pages
- What Google is looking for in 2017
- Keyword research – keyword targeting – ongoing content / content marketing
- You will create page plan for own site and ongoing content plan based on keyword research
- Why technical SEO is important, what to look for (common problems) and how to fix issues identified
- Review of key technical tools to help assess your website – Google Search Console, Deep Crawl, Screaming Frog
- Technical audit of own website and diagnosis of problems
- Create technical recommendations report for your developers to action
- You will set-up Google and Bing Search Console accounts if needed
- Basic set-up of Google Analytics if needed
- Why links are important, history of link earning tactics that don’t put you at risk of penalisation, and how not to build links
- Review of useful link tools (Moz, MajesticSEO, Ahrefs, Search Console)
- You will undertake link profile analysis of own site and a top competitor sites
- Creating a long-term link earning plan
- Growing importance of social in SEO (Networks good for outreach, influencer targeting and content amplification etc…) – Social tools
- You will create integrated content marketing and social media plan specific to own industry and audience that fits in with Day 4 link earning plan
- Writing blog content for SEO
The aim of the optional 5 days is for delegates to put into practice the techniques covered in the first week.
- Examples of work that can be carried out by individuals under the supervision of our team
- Technical audit and list of recommendations
- Set-up and understand all tools including Analytics, Webmaster tools, Moz, hfrefs etc
- Competitor and site KPI’s
- Keyphrase research
- Creation of page plan
- Creation of optimised content
- Installation of integrated WordPress blog onto your own site
- Link building research and plan
- Social media research and planning
- Setting up social media profiles and plug-ins/icons on your site
- Identifying third party sites, influencers and bloggers
- Contact and tracking strategy
- Please bring your own laptop for practical participation
- If you have Google Analytics and Google Search Console accounts set up please ensure you have the relevant login details. If you don’t have these accounts we highly recommend setting them up prior to the course
- Refreshments will be provided throughout the week
- Accommodation is not included but please ask for local hotel recommendations
- Unfortunately we can not offer free on site parking but can make local recommendations
Reviews
Be the first to write a review about this course.
Write a Review
Anicca is an established search marketing agency that specialises in data-driven search marketing for competitive B2B and ecommerce brands with ambitious growth plans and/or strict cost per lead or ROAS targets. Our ethical and fully transparent paid, owned and earned media campaigns have proved successful for small brands and household names alike.
We provide intensive 5 day digital marketing training courses led by our Google accredited staff. The courses cover a mix of practical and theoretical learning aimed to equip delegates with the skills necessary to plan and manage thier own Pay-Per-Click and SEO campaigns.
We provide intensive 5 day digital marketing training courses led by our Google accredited staff. The courses cover a mix of practical and theoretical learning aimed to equip delegates with the skills necessary to plan and manage thier own Pay-Per-Click and SEO campaigns.
