Marketing: The Process

Today's marketing is a human-centric practice that contributes to sustaining and improving the world and invites customers into collaboration to create the value they seek. This course will focus on the marketing process, or the series of logical steps based on sound business planning that is carried out by corporate marketing departments and others within an organization. The marketing process includes the fundamental steps of situation analysis, marketing strategy, campaign development, execution, and measurement.


After completing this course, you should be able to:

Identify the marketing process and how it fits into business operations
Name the reasons for conducting market research
Identify how campaign development is affected by the increasing ability to use customer data to trigger marketing processes
List the tasks involved in the execution of marketing campaigns
Define the reasons for measuring the results of marketing processes

Total Hours:	24
No. of Participants:	100