Key Account Management Training

This in-house key account management training course is a complete program on how to best manage and develop key accounts. It is specifically designed for quick, consistent, easy and effective development of pro-active account development. Can be fully tailored to match your business and objectives.

Who will benefit: Sales professionals, marketing staff, account managers, support and technical team members; senior managers and executives.

Benefits

• Developing a ‘best practice’ approach to account management.
• Providing more consistency and structure in developing and growing business from both existing accounts and new potential customers.
• Improving the ability to sell additional services proactively.
• Better co-ordination and growth of international accounts and opportunities.
• Using the PROFIT account plan and methodology.
• Skills and methods to use when managing and developing both existing customer and target accounts.
• Building on current best practice and integration with existing CRM tools.

Notes: Participants will be asked to bring with them details of two ‘significant’ accounts.  Exercises, planning sessions and role-plays will then be constructed and focused on these real-life examples during the course.

This programme is an interactive mixture of short and concise presentations, interactive discussion groups, practical team activities and practice on various skills, techniques and methods using carefully selected case studies and video sequences.  It provides the latest instructional technologies to enable each delegate to learn and apply the skills and techniques used in the programmes.