Certificate in International Business

Comprising 4 online courses (80 hours of e-learning), this program is designed to enable experienced senior managers, to acquire an in depth understanding of the core principles of international marketing, international finance, and international business development.

• Level: Senior Managers and Marketing Professionals
• Courses: 4 (see course details below)
• Learning: On Demand 24/7
• CPD Hours: 80 Hours (each course takes approx. 20 hours to complete)
• Duration: 3 Months
• Certification: GMA Professional Credentials

On completing the Professional Certificate in International Business, you will develop the knowledge and skills with which to develop the strategy and lead the planning for your company’s entry or expansion into global markets.  You will gain a comprehensive knowledge of the evolution and the contemporary context for global business, including trade theories and the role of global institutions. You will also learn about opportunities within different global markets and the factors to consider when selecting territories for international expansion. You will learn how to evaluate global business opportunities and how to apply analysis models such as the CAGE framework. You will also learn how plan for and the structures and resources you will need for international expansion. You will also develop an in depth understanding of international finance, and the considerations in moving money across borders. Finally, you will learn how to develop Global marketing strategy, and how to plan for and support effective promotion of your products and services in new international markets.

This program comprises the following courses:

This first course in the Global International Business Series provides an introduction to the context for International Business and provides senior decision makers with knowledge of the main variables to consider in reviewing and preparing for entry into international markets.
Duration: 20 hours
Certification: Download CPD Certificate on Completion

The knowledge gained in the course will enable you to make the business case for and develop the plans with which to successfully enter new international markets.
Duration: 20 hours
Certification: Download CPD Certificate on Completion

In this postgraduate course, you will gain a comprehensive insight into the core principles of international finance, including concepts such as real exchange rates, purchasing power parity, hedging, foreign exchange risk, and capital budgeting. You will also learn about international sources of finance, the international market for corporate control, exchange risk and trading on international stick markets, and how to apply this knowledge to business decision making.
Duration: 20 hours
Certification: Download CPD Certificate on Completion

This course provides managers and marketing professionals with the knowledge to understand how to identify and evaluate opportunities in international markets, assess the different market entry modes available to companies, and develop marketing stratgies to succeed in international markets.

Duration: 20 hours
Certification: Download CPD Certificate on Completion

Learning

The program is delivered through Online Learning through the Global E-Learning Portal. Each course comprises:

• - Online Lectures and interactive learning
• - Online Videos
• - Online Quizzes
• - Downloadable Learning Manuals (80 pages +)
• - Additional workbooks, articles, and case studies.

Assessment: Each course contains Online-quizzes (normally 3 in each course). Each quiz has a pass mark of 70% and you can take the quizzes as many times as you wish.

Support

Tutor Support is available through email, web conferencing and phone, throughout your program.