Leadership

This leadership training course focuses on three fundamental areas:

1. Influence
2. Power
3. Leadership

Its main purpose is to provide participants with a fascinating insight into how people can influence others in order to change opinions and behaviour. It examines what really works when trying to persuade and influence others, including an examination of vital behaviours as well as people's fears and motivation. Social media and open source resources will be explored as tools for successful advocacy. In addition, you will learn how to generate scale and referral through carefully crafted strategic social influence techniques. The course draws heavily upon cognitive psychology and evolutionary psychology, exploring the mismatches between the ways in which our thinking has evolved and the social and commercial environment that we now experience. Course participants also explore effective techniques for influencing others as well as ways to make that first vital impression, featuring appearance, body language and the spoken word. The course includes the skills of advocacy and attracting, enabling you to enlist others to spread your message.

The course enables participants to review their own leadership style and shows how best to become a leader. Leadership capabilities and competencies are reviewed, especially those relating to the management of complex issues, crisis leadership, handling times of uncertainty and the development of networks of influence. The complex and fascinating topic of power is also examined and why some people exude it, while others fail to signal any real ability to stand out from the ordinary.

Ultimately the course attempts to provide a rationale as to why some people succeed and others fail to achieve their potential, despite high educational attainment.

1. Why influence is now more critical than ever
2. Social influence and social media: friend and foe
3. Confidence and credibility: the fundamental ingredients
4. Persuasion, influence and leadership
5. The nexus of influence, persuasion and power
6. Are you a brand?
7. Physician – heal thyself: do you know yourself?
8. What is your purpose – your narrative?
9. Critical techniques of influence
10. Networks: operational and strategic

1. The relevance of cognitive, evolutionary psychology to influence and power
2. Human drivers: to defend, acquire, bond and comprehend – universal features
3. Status and fear: human universals - a neurological approach
4. Why understanding mismatch as an evolutionary concept is vital for comprehension of the modern world
5. Are you a leader or follower?
6. Why we hate middle managers.
7. Problems: psychopathic behaviour, transference, insecurity, fear of failure, isolation
8. Understanding the right mix of controlling fear and understanding risks
9. Procrastination and other barriers to success
10. Resilience: overcoming setbacks

1. What is advocacy – why is it so important?
2. Why some people get noticed above others
3. What do you have to say?
4. Understanding messages and how to frame them
5. Understanding how to reframe messages
6. Become an "expert" in your field of influence – technical knowledge?
7. Learning how to negotiate effectively
8. Understanding that less can be more – be careful what you say
9. Networks: how to build and maintain an effective network of influencers
10. Passion and emotion: get your narrative fine tuned and involving others

1. What is social influence and why is it so critical?
2. Overview of social influencing platforms
3. Viral influence and social advocacy
4. Bloggers and those with reach
5. The power of YouTube
6. Do not forget the basics: credible and compelling content
7. Classic mistakes when launching a social media campaign
8. Participating in the conversation – developing your position and voice
9. Tapping into different types of influencers: referent; expert; positional
10. How to protect yourself online: reputation management

1. The link between leadership and power
2. Leadership qualities in the 21st Century: handling complexity and uncertainty
3. What now makes an effective leader?
4. Why an evolutionary perspective is very useful
5. Effective judgment and decision-making
6. Key skills and competencies required
7. How to make an impression: physical and verbal skills when influencing others
8. Teams: how to make effective and dynamic teams
9. Action: why intent is not enough
10. Power and risk taking

Owing to the nature of the material and the potential for plurality of opinion, the course is assessed, not examined.

The course is assessed by way of a speech and/or a presentation that is given by each delegate to their fellow course participants and other invited guests. The speech/presentation in particular must attempt to display all the techniques discussed in the course so that the subject communicates power, leadership and influences others towards their ideas.

DISCOUNTS:

• GROUP BOOKING - 20% off group booking for 3 or more people* from the same organisation.

Code: Group20%

• ALUMNI LOYALTY SCHEME - 20% off any course fee*.

Code: Alumni20%

• 2 FOR 1 - bring a colleague, friend or family member for free* on the same course

Code: 2for1

• FREELANCERS AND CHARITIES - 15% off any course fee*.

Code: FCH15%

* The offers are subject to availability and cannot be used in conjunction with any other offer. Terms and conditions apply.