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Digital Marketing and Communications

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Short Course by  The European Centre of Technology (ECT)
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On-Site / Short Course
GBP  642.00
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Details

Digital marketing is consistently evolving at a rapid rate.  This module enables you to assess the impact of the disruptive digital landscape in delivering objectives, to develop strategic recommendations and how creating digital marketing plan can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.

For further information, please visit:  http://theECT.org/digital-marketing-communications-training-course/

Outline

Understand the impact of the disruptive digital environment
  • Introduction to digital
  • Digital disruption
  • Digital marketing examples
  • Emerging themes and current digital communication trends
  • Measurement and evaluation
  • Develop strategy in order to acquire, convert and retain customers

Planning and implementing digital strategy
  • Creating a buyer persona
  • Digital Marketing Model – SOSTAC
  • Agile marketing
  • Analysing your audience

Digital marketing tools and tactics
  • Search marketing – SEO & PPCMobile
  • Utilising Social Media
  • Content marketing
  • Video
  • Using Google tools
  • Other digital tools and technologies

Speaker/s

This course is taught by an ECT Expert Lecturer with years of academic and practical experience.
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The European Centre of Technology (ECT) has been running training courses since 1975 and has a wealth of experience providing Engineering, Management and Finance workshops.

The professional Engineering, Management and Finance training courses are organised in collaboration with leading European and International Universities.

Participants benefit from practical and theoretical knowledge on a wide range of topics, taught by University professors and leading experts in their field, with more than 30 years of theoretical and practical experience.

The ECT is an Independent Professional Body and trains over 5000 individuals a year in more than 300 training courses at 21 universities across Europe and worldwide.

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GBP  642.00
On-Site
Short Course
#Business
Business Communication Digital Marketing Marketing & Advertising
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