Details
Unit 1: Introduction to Marketing
The Marketing Concept
The Marketing Mix
The Principles of Marketing
Digital Marketing in today’s Business environment.
Unit 2: Traditional Marketing and Digital Marketing
What is Digital Marketing?
Traditional Marketing v. Digital Marketing
Roles in Digital Marketing
Client Management
Unit 3: Marketing Plan
Target Customers
Unique Selling Proposition
Pricing & Positioning Strategy
Executive Summary
Unit 4: Search Engine Optimisation / IT Secutity
SEO Basics
Search Engine Ranking Factors
Optimising for better Search Engine Results
Rich Snippets
IT Security
Course Duration:
10 Weeks
Entry Requirements:
PLC students, or applicants with relevent work or professional appearance. Entry to this course is based on each applicant’s merits and individual work experience and is ideally targeted toward the individual who actively engages in the marketing function of a business, or aspires to do so.
Assessment:
An assessment will be conducted at the end of the Course.
Certification:
On successful completion of the Course, after assessment, the Course candidate will receive a Certificate of Completion. Successful Candidates will also receive a Certificate for IT Security from ICS (Irish Computer Society).
Improve your career prospects.
Students studying Hospitality Courses in Ireland are well placed to benefit from increased opportunities for Employment in the growing Irish Hospitality Sector.
- Advance International College, Ireland.
14 Union Quay, Cork, Ireland. Tel. 00 353 (0)833220364. email [email protected]
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