Details
While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with ICI. Our marketing course is developed with industry leaders so you can rest assured that you will learn the most relevant and advanced marketing techniques.
Course Outline
Specifically, our marketing course will teach you to:
- Research the market
- Identify marketing opportunities
- Profile the market
- Analyse consumer behaviour for specific markets
- Implement and monitor marketing activities
- Make a presentation
- Design direct response offers
- Analyse direct marketing databases
- Selling
- Distribution and channels of distribution
Career Prospects
Marketing takes a crucial role in the success of any business. Basically, the role of a marketing staff or manager is to identify the service or product’s target market, know what their consumers want, and match these to what they are selling. The role can be diverse but what remains constant is that every business would greatly benefit from an excellent marketing professional.
Salary can range from $25,000 a year to $160,000 depending on the position and company one is working for. After completion of the course, you may consider the following employment opportunities:
- Brand management
- Direct marketing
- Market research and analysis
- Marketing communications
- Marketing strategy
- Product management and development
- Trade marketing
Course Delivery
The International Career Institute (ICI) is a leader in distance education with some of the most diverse course offerings available to students. It is part of a network of affiliated colleges established in 1978 which together educate tens of thousands of students yearly worldwide.
ICI students are given skills that will change their employment prospects and increase their value to employers. The Institute listens to employers, through its strong links to industry. Our tutors are professionals who are not full-time teachers but rather practitioners who actively work in their field of specialisation. ICI currently offers over 50 exciting career and lifestyle focused courses to a broad range of adult learners regardless of location or prior experience and education.
ICI students can study an online course at their own pace, in their own time with complete flexibility to choose their learning hours. You can access the programme, 24 hours a day, 7 days a week, 365 days a year.
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