Marketing Ethics

The marketing field offers careers in many roles, suitable to a wide variety of personalities from analytical to creative. This course will provide an exploration of the newest skills needed and the emerging locales where marketing practitioners will thrive. It will also provide an overview of responsible marketing beginning with a view of the effect of marketing practices on the public as well as a focus on the concerns of the profession, organizational employers, and individual performance.


After completing this course, you should be able to:

Identify corporate social responsibility as a response to major criticisms of marketing
Define practitioners' duty to the marketing discipline
Identify the ethical obligations of individuals inherent in the employer-employee relationship
List three marketing principles that apply to managing your personal brand for on-the-job success
Name three professional career paths in marketing

Total Hours:	24
No. of Participants:	100