Essential Marketing Strategy
ENDED
Short Course by
The European Centre of Technology (ECT)
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On-Site
/ Short Course
GBP 642.00
Details
The Essential Marketing Strategy course is great for business owners looking to expand their company with effective marketing, individuals wanting to move into the marketing sector, or add marketing knowledge to their range of skill and individuals from
technical backgrounds wishing to expand their knowledge to include the essentials of marketing.
The course will go from the fundamentals to more complex topics over the course of the two days.
For further information, please visit: http://theECT.org/marketing-essentials/
The course will go from the fundamentals to more complex topics over the course of the two days.
For further information, please visit: http://theECT.org/marketing-essentials/
Outline
Day 1.
Day 2.
- Marketing fundamentalsMarket research
- Introduction to branding and brand building
- Essential marketing communications
Day 2.
- National and international marketing strategy
- The consumer
- Strategic marketing planning, development and control
- Changing perspectives in marketing – being aware of future impacts
Speaker/s
This course is taught by an ECT Expert Lecturer with years of academic and practical experience.
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The European Centre of Technology (ECT) has been running training courses since 1975 and has a wealth of experience providing Engineering, Management and Finance workshops.
The professional Engineering, Management and Finance training courses are organised in collaboration with leading European and International Universities.
Participants benefit from practical and theoretical knowledge on a wide range of topics, taught by University professors and leading experts in their field, with more than 30 years of theoretical and practical experience.
The ECT is an Independent Professional Body and trains over 5000 individuals a year in more than 300 training courses at 21 universities across Europe and worldwide.
