Marketing Strategy: Place

How goods and services reach customers makes up one of the four p's of marketing management, the "marketing mix" of Product, Place, Price, and Promotion. This course covers the issues related to Place, including physical logistics and distribution channel strategy. Place strategy refers to a set of mutually supporting organizations, each with a part to play in making goods or services available to a consumer or business.




After completing this course, you should be able to:

Identify the goal of place strategy in terms of the customer value equation
Identify the strategic issues facing retailers that affect place strategy
List three challenges for marketers in developing a distribution channel strategy
Identify two concerns of manufacturers affected by place strategy
Name the challenges facing marketers who pursue global place strategies

Total Hours:	24
No. of Participants:	100