Marketing Strategy: Products
ENDED
Distance Learning by
Ed-next.com
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/ Short Course
Details
Product is one of the four p's of marketing and includes the goods and services being offered as well as the packaging, customer service, brand reputation, and more. Under the umbrella term marketing mix, the four p's of product, place, price,
and promotion represent the elements of a strategy that marketers control. This course will focus on the concepts necessary to understand strategic decisions about products, encompassing all the elements that enable a product to serve its owner
After completing this course, you should be able to:
- Name three ways of describing a product, each of which affect customer value
- Identify the implications of the product life cycle for marketers
- Define how the proliferation of product choice has affected marketers' product strategies
- Identify four aspects of service as a "product" that demand a strategic marketing response
- Identify the three stages of change required in social marketing
Course Delivery
Schedules
Mar 23, 2017
ENDED
| Total Hours: | 24 |
| No. of Participants: | 100 |
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