Managing Marketing Projects
ENDED
Distance Learning by
Ed-next.com
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On-Site
/ Short Course
Details
Marketing management is central to the operation of any business in any industry section. This course will tie together many themes including the basic principles of marketing, the marketing mix, customer markets, competitors, and environmental influences
and move deeper behind the marketing process into the concerns of marketing management. Marketing management requires the functions of analysis, planning, implementation, and control.
After completing this course, you should be able to:
Name how to use the BCG matrix and ansoff's matrix as inputs to business strategy
Identify two uses of analysis in marketing strategy formulation
Identify the decision factors in media planning
Define how marketing dashboards are used for control in marketing management
Identify IMC's contribution to managing the marketing effort
After completing this course, you should be able to:
Name how to use the BCG matrix and ansoff's matrix as inputs to business strategy
Identify two uses of analysis in marketing strategy formulation
Identify the decision factors in media planning
Define how marketing dashboards are used for control in marketing management
Identify IMC's contribution to managing the marketing effort
Course Delivery
Schedules
Mar 23, 2017 - Mar 23, 2018
ENDED
| Total Hours: | 24 |
| No. of Participants: | 100 |
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