Advanced Certificate in Marketing Management

The 20 credit AVANCED CERTIFICATE IN MARKETING MANAGEMENT comprises 10 courses, designed to provide newly appointed and aspiring sales and marketing professionals with the knowledge and skills to take up a first-line management role (Marketing Supervisor, Marketing Coordinator, Marketing Coordinator) in the sales / marketing department within your organization.

On successful completion of this program, candidates will be awarded the ACCREDITED SALES MANAGER qualification.

• Level: New and aspiring team leaders and supervisors in sales / marketing department.
• Courses: 10 (see course details below)
• Learning: On Demand 24/7
• Credits: 20 (2 credits for each course)
• CPD Hours: 200 (each course takes approx. 20 hours to complete)
• Duration: Up to 9 Months (avg. time to complete 4 months)
• Certification: Global Institute of Accredited Management Qualifications

MANAGEMENT QUALIFICATION AWARDS

GIAM Qualifications - On completion of your courses and the associtated online examinations, you will be awared qualifications from the Global Institute of Accredited Managers, and Accredited Sales Manager Designation.

CPD Certificates - On completion of each course in the program, you will be able to download and print a Course Completion Certificate, detailing your Continuing Professional Development Credits.

Digital Credentials - On successful completion of all your courses, you will receive an email with a link to your Digital Credentials. These will include your Digital Badge and Digital Certificate.

Social Share - You will be able to share your digital credentials on LinkedIn and other social media platforms.

This course provides a comprehensive introduction to the core principles of marketing and how they are applied to marketing consumer goods, industrial products and services. In addition, you will learn how to analyze your customers base to identify growth opportunities. In addition, you will learn how to apply the marketing mix to develop your marketing strategies and budgets.
Duration: 20 hours
Certification: Download CPD Certificate on Completion

On completion of this course, you will be able to plan for and make sales calls and carry out sales visits with more confidence, and professionalism. You will be able to make effective sales pitches, and handle potential buyer objections. You will learn how to close deals effectively, and follow up to ensure customer commitment and retention. In all, you will have greater success with your sales activities.
Duration: 20 hours
Certification: Download CPD Certificate on Completion

Learn how to plan for and manage successful business negotiations, creating win-win outcomes and ensuring profitable and rewarding business results for your organization.
Duration: 20 hours
Certification: Download CPD Certificate on Completion

This course is designed to help first-line managers develop their skills and knowledge and practice to successfully lead a front-line service team, and enable your team to meet customer needs and promote service excellence.
Duration: 20 hours
Certification: Download CPD Certificate on Completion

This course provides sales managers with the knowledge and tools to lead a successful sales team, and plan and execute successful sales campaigns.
Duration: 20 hours
Certification: Download CPD Certificate on Completion

Designed for new supervisors and managers, this comprehensive foundations in management course will provide you with the knowledge and skills to effectively plan and allocate work, and control your team with confidence and authority.
Duration: 20 hours
Certification: Download CPD Certificate on Completion

This practical course will give you the knowledge with which to assess the best marketing and promotional options for your business, plan for and buy in the services which will bring your business to the attention of your target markets, and build your corporate brand and image.

This course will give you the skills and knowledge needed to confidently plan social media campaigns. In addition, you will also gain skills in content marketing, optimising social media campaigns and advertising using various platforms.
Duration: 20 hours
Certification: Download CPD Certificate on Completion

In this course, you will learn about the core principles of relationship marketing and key account management, and explores techniques and tools to build these capabilities and improve customer retention in your organization.
Duration: 20 hours
Certification: Download CPD Certificate on Completion

This course will provide you with the skills and knowledge to analyse consumer behaviour for markets and specific needs. You will learn how to conduct a thorough analysis of consumer attitudes and behaviour and make recommendations on marketing strategies to increase consumption of the product or service being marketed.
Duration: 20 hours
Certification: Download CPD Certificate on Completion

Learning

The program is delivered through Online Learning through the Global E-Learning Portal. Each course comprises:

• - Online Lectures and interactive learning
• - Online Videos
• - Online Quizzes
• - Downloadable Learning Manuals (80 pages +)
• - Additional workbooks, articles, and case studies.

Assessment

Assessment in this program takes the form of Online Exams (100 questions) . Each course also contains Online-quizzes (normally 3 in each course). Each quiz has a pass mark of 70% and you can take the quizzes as many times as you wish.

Support

Tutor Support is available through email, web conferencing and phone, throughout your program.